Sola.
A multi-spot soda campaign for Sola, produced through Shift. VERSION ONE finished the VFX: world replacements, CG product, screen inserts, and campaign graphics — photographed plates, production pixels.
Client
Sola
Agency
Shift
Category
Commercial
Year
2026
Role
VFX / Finishing
Photographed places. Finished worlds.
Shift hired VERSION ONE to finish a multi-spot campaign for Sola, the regional soda brand. The spots move through sport, summer, nightlife, and social — Çele Lojen, Çele Verën, Çele Momentin, Çele Trendin, and Sola 100.
Keep the performances and the product real. Change only what the plate could not give: a skyline that is not there, a beach that is not there, a can that has to appear, a stream that has to feel live.
Each sequence was treated as a VFX show, not a filter pass. Environment replacements were locked to the photographed court, rooftop, horse, and tree. CG product and sports elements were tracked to the performance. Social and optical treatments sat on top of the live action instead of replacing it. Finishing stayed in the same discipline as feature compositing: edges, contact, light, and delivery.
A clean bar and a Sola bottle slam. Crushed ice hits the wood, spreads, and sits in contact with the bottle — the people stay photographed.
A pointed finger on a local court becomes a spinning ball, matched to the performance and the existing basketball game behind him.
A dry-land beauty take is finished as a pool float: water, caustics, wet skin, and the can held in the same performance.
A local night court, shot against suburban buildings, becomes a rooftop overlooking a city skyline. The player, court, and practical light stay photographed.
An empty rooftop parking deck receives a campaign board — Sola Cherry, 100% për ty — lit and perspectived into the dusk plate.
A pebble shoreline and concrete sea wall are replaced with a tropical beach and sunset, keeping the rider, horse, and tree as the photographic lock.
An empty top-hat beat becomes a product reveal — a Sola can tracked into the magician’s gesture.
A clean pane of glass is dressed with condensation and a handwritten Sola mark, with drip and refraction held to the live action.
Make something
worth replaying.
Bring the brief. We’ll shape the world, the workflow, and the finish.